About FBS
We started this firm
because we couldn't find one
we'd trust.
FBS was built on a single observation: the Indian franchise market had platforms, but no advisors.
Every platform treated franchise investment like e-commerce — browse, filter by price, submit a form. No due diligence. No methodology. No alignment with the investor's actual interests.
We built FBS to be the firm we couldn't find: one that represents only brands it believes in, serves only investors it can genuinely help, and earns its credibility through the quality of its recommendations — not the volume of its listings.
"Our mission: to represent only the brands we believe in, and serve only the investors we can genuinely help."
The Team
Vikram Bose
Managing Partner
"We built FBS because we couldn't find a firm we'd trust with our own capital."
Kavitha Rao
Head of Brand Research
"Every brand in our portfolio has survived my scepticism first."
Sameer Joshi
Head of Investor Advisory
"The right advice and the obvious advice are rarely the same thing."
What We Stand For
Selectivity
A smaller, better portfolio is always more valuable than a larger, mediocre one. We turn away 80% of brands that approach us.
Transparency
Our selection criteria are published. Our process is explained. Our fees are clear. If we can't be transparent about something, we don't do it.
Long-term Thinking
We're not optimising for the commission on a single transaction. We're building a track record that outlasts any individual deal.
Investor-First Alignment
When an investment succeeds, we all win. When it doesn't, we all feel it. That alignment of incentives is not accidental.
